工程施工企业要在投标竞争中赢得先机，取得项目，就需要运用正确的投标策略和报价技巧，结合投标工作的实践经验，分析总结了企业投标过程中实用的投标策略和报价技巧，并阐述了企业在投标过程中如何正确运用投标策略和报价技巧。

In order to win the project opportunities and get the projects in the competitive tenders, construction enterprises need to use proper bidding strategy and quotation skills. On basis of practical experience in the bidding work, the author makes a summary and analysis of the practical bidding strategy and quotation skills in the public bidding and expounds how for the construction enterprises to properly use the bidding strategy and quotation skills in the public bidding.