Abstract:

On basis of the experience in marketing and bidding of construction enterprises, the author makes comments on the marketing and bidding management of construction enterprises in terms of management systems, staff quality, marketing policy, marketing methods, marketing tactics and marketing strategy. The author recommends such marketing management concept as improving the marketing and bidding management systems, training the marketing and bidding staffs to improve their quality, implementing dynamic management, establishing the system of the personincharge being responsible for the bidding works and fulfilling the contract absolutely; the author recommends such marketing policy as what works should be bid for and what works should not be bid for so as to achieve a balance in marketing amount and marketing quality; the author recommends such marketing methods as longterm marketing development combined with focusing on key works; the author recommends such marketing tactics as making detailed analysis on the market and executing diverse marketing and cooperative marketing; the author finally recommends such marketing strategy as culture marketing and brand marketing.